01 March 2016

The Secret Ingredients to have before Starting an Ecommerce Store

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There have been a lot of umfff about the Ecommerce trending in India with all the big investments and�the international market leaders like Amazon and Walmart getting aggressive to make out a good share�from the Indian Ecommerce market. Keeping the smaller players in mind such as the SME��s who are now starting to come up with their own�Ecommerce stores, the market ground has become tough to catch on for the smaller players. With the�big players burning the cash and increasing the Cost per Acquisition smaller players find it difficult to�survive. While there have been small Ecommerce stores which have done quite well not only to survive�but have scaled up the sales volume pretty well. This write up ahead reveals a few ingredients you should have before you get on with your store. Have�you ever thought why would anybody buy from your store when he can buy the same product from�some other bigger store. I often ask the same question to many new comers and the most common�answer is ��We can give better services��. Surely the answer doesn��t surprise me but often it is not the�service but the price of the product that lures a customer to buy specially in a market like India. So here are some things you should workout before you start with your store 1. Choose a niche which is less competitive: I always come across people who are starting up a new store and trying to compete in the most�of the most competitive niche. Bad idea I would say, rather try and find out something new�which is less populated with online sellers. The best thing you can do to select a niche is to make a list of some ideas you think would be�less competitive and search on google for the number of ecommerce stores you see there�selling the same goods. If you don��t see too many names except for the big names who are�selling almost everthing then it can be your niche. If otherwise you see a lot of stores in that�category, my suggestion would be probably to find something else. This way select a niche that is less competitive and has more potential for your store to grow. 2. Select a target market you can cater : It is very important to know your potential customers before you can actually sell something to�them. The most common problem observed with the small Ecommerce stores in India is not�knowing the actual community of people that can be the customers. Let��s take a case where a store is selling apparels which are branded and have a cost suited for a�good offline brand, now with this strategy you are right next to competing some of the big�stores. Rather, there are people who are always looking for cheaper branded clothes with not�much of options. A store catering to such customers can make sales only targeting the�customers looking for cheaper yet branded apparels. These type of customers will always be�your loyal buyers and will genuinely promote word of mouth. So, decide first which segment of the market to target before actually starting. 3. Carefully draft a business plan: Be clear in your mind about what actions and decisions are to be taken while starting off. Being�confused about the business will take you nowhere. Clearly identify the product categories, the�prices and payment options, shipping partners, marketing channels and other related stuff and�mention them in the business plan. 4. Selecting the right platform for developing the Ecommerce Store: There are many platforms available in the market for developing an Ecommerce store. Starting�from Magento, Open cart and Woocommmerce there are numerous more such systems. The�first thing you need as the owner of the business is the control of the online entity i.e. the online�store. These platforms offer good features but require a technical know how to manage the�store, so you may need somebody very technical. As a owner if you wish to have something�which gives you complete control without having any technical knowledge then you must look�out for something like KartMagic.It allows you to create your online store within a few minutes without any hassles, infact you�can have a free trial for 2 weeks. Choosing the right platform is very important as you should be able to control things on your�online store without any other help. KartMagic is a recommended name by some of the most�trusted industry experts. 5. Getting a good marketing plan ready for the store:�While entering in the online sphere for the first time, you should know how to move ahead of�the competition and rightly you need to have a marketing strategy up for it. There are ways you can market your website and even you can take some professional help�from the experts. There can be various channels you can target for your store��s marketing. a. PPC Campaigns(Pay Per Click): b. SEO (Search Engine Optimization): c. Social Media: d. Referral Programs: e. Email Marketing: PPC campaigns are online advertising campaigns run by expert marketers. There are various�service providers who offer specialized PPC services for Ecommerce stores. You can connect�with these service providers who can market your store on your behalf.�Search Engine Optimization is a long term shot and gives healthy dividends if taken care of�carefully. It is suggested you have a person for that in your team or else you can again find�some service provider who can do Search Engine Optimization for your store. Social Media has come ages ahead of the times when it was used just to interact with�people around you. Social Media can always be targeted for sales by advertising or�promoting your products on various social media platforms. Anybody can run a customer referral program and have some good give aways for the�customers who refer the business to others. Email Marketing is more of a means for reaching out to customers who already have made a�purchase from the store. If you want to lure in new customers with Email marketing then�you need to have a reliable database list. Hoping this write up can help you. Wishing you luck for the store !! Kartmagic is an e-commerce platform that helps small and medium enterprises increase their profit by taking their business online. Enterprises can build their own online store in 3 easy steps without any technical experience.

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